The last few decades have seen an explosion in the cosmetic industry with an unrelenting interest in products that make us look more appealing. While procedures like plastic surgery are somewhat at the extreme, less intrusive cosmetic products like false eyelashes have seen a particular boom.
We know the popular saying that goes ‘beauty is in the eyes of the beholder’ but false eyelashes dare to defy this and retain that ‘beauty is in the eyes of the beheld’. And the acceptance of false eyelashes as a cosmetic product has remained on a steady incline for people of all ages and backgrounds with the industry reaching a record-setting $1.1 billion in 2018 and projected to reach $1.6 billion by 2025.
False eyelashes have remained a sustained trend in the cosmetic industry, allowing customers the luxury of fuller and longer lashes for a bold look where mascara may just not cut it. And when used properly either alone or with other beauty products, false eyelashes can drastically transform a person’s appearance.
History of False Eyelashes
A journey back in time to where it all began. Interest in fuller, longer eyelashes dates back to records and books written in the 1800’s by high-class citizens like barons and baronesses. The century saw the painful artificial sewing of the head’s hair into the eyelids by the Parisians, but later grew in popularity in the 1900s thanks to the influence of movies and continued into 2008 when Aesthetic Korea Ltd. began mass production of semi-permanent false eyelashes. Today, false eyelashes are an integral of many people’s daily routines and the signature eyelash looks have become the in trend.
The Different Types
False eyelashes come as either fake eyelashes or eyelash extensions. Fake eyelashes feature the main vein into which all the lashes are embedded, and are glued directly to the eyelid. Eyelash extensions also called semi-permanent eyelashes involve attaching individual fake lashes to each of your natural lashes to create a fuller, more natural look.
Trends
The Effect of Social Media
The social media boom over the past decade has been the main agent for the spread of the false eyelashes gospel. With readily available information on personal grooming in the form of images, videos, and magazines, more people began to accept false eyelashes as an essential part of their daily beauty rituals. The age of social media influencers has also helped amplify this effect and many people will jump at products their idols recommend or use.
Magnetic Eyelashes
While attaching false eyelashes has evolved to be rather easy, some customers still find it challenging and it needs some getting used to. To solve this, magnetic false eyelashes are the most recent trend in the industry and are more convenient, easier to remove, and eliminate the need and dangers of using glue so close to the eyes. They use magnetic strips that sit above and below your natural eyelashes for a strong bond and will allow you to reuse them over and over again. They are somewhat more expensive than conventional false eyelashes but will pay back with their reusability in time.
